Most businesses have a website in order to ultimately increase profits, whether that is by ecommerce, increasing brand awareness or generating leads. It is therefore so important that your website is up to the job and delivers what is expected of it.
Without a solid and effective website, any internet marketing efforts you make will be wasted. You need to ensure that your website meets the needs of your visitors and guides them towards the action you ultimately want them to take, whether that be buying a product, picking up the phone and calling you or signing up to receive further information from you.
Some of the things a good website includes are:
- Easy and intuitive navigation
- A look and feel that effectively reflects your business brand
- Engaging content and information
- Strong calls to action
Once your website is up and running it also needs to continue to do its job. You need to continually monitor, re-evaluate and improve your website in order to keep up to date with industry and technological changes, as well as buyer behaviour. It’s not about developing a new website, then leaving it to sit there; it’s an ongoing process that needs constant work to ensure you stay ahead of the competition.
WSI Marketing Experts have worked with businesses of varying sizes and in a variety of industries across the UK. Our experience will enable us to ensure that your website development project delivers with regard both to your needs and those of your visitors and prospects.
How WSI’s Conversion Architecture™ helps turn your website into a lead generation tool
Conversion Architecture™ is about three fundamental things:
- 40% Audience Targeting – keeping in mind your users’ profiles
- 40% Offer – multiple ‘persuasive’ elements
- 20% Creativity – offering a unique and enjoyable experience
Whatever your business goals for your internet presence, we can help you develop an effective website and integrate it with an effective internet marketing strategy to ensure these goals are realised.
Please contact us today to discuss your requirements and find out how we can help you with your website development.
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