Using Colour in Website Designing

Competition online is much stronger these days with the vast majority of businesses now having a website it is vitally important to make sure that your website stands out from the crowd. But let’s get something clear here, you want to be standing out for the right reasons and design and colour should never be at the detriment of functionality and user experience on your website.

The industry that you are in and the market you are targetting will have a massive impact on the kind of website design and colour that you go for. Whether you are in the corporate environment where you need a professional and impressive looking website, to the more funky world of fashion where you can be much more outrageous in your design.

But those weird and wacky websites are less common and are the exception to the rule, here are our top tips for getting started.

Don’t use anything too garish unless this forms part of the specific brief, IE for a young hairdressing salon this may work but for the vast majority of businesses stick to more muted natural colours. Try and pick out the same and/or complementary colours from your company logo.

Make sure that the text stands out, use darker colours on a light background as this has been found to be the easiest to read of any combination. Steer clear of white text as a rule unless it fits in with the industry and theme of your website.

Don’t have too many colours, pick a few and keep them consistent throughout the whole of your site. If you have a striking colour then keep it to one choice and use it as an accent rather than one of your main colours.

Make sure your colour choices fit in with the whole brand identity of a company and that this colour scheme is followed throughout all of that company’s marketing activity.

If you want to talk more and discuss website design then please call us on 012479 647003.