What is your traffic doing?

By having analytics on your website you can track what your visitors are doing on your website, armed with this information you can understand how your users behave on your site and what you need to do to convert more to customers. For example, is there a specific page that doesn't perform particularly well, find out why and change it.

Each website has an aim, which pages to visit, forms to fill out etc. You can measure these in analytics software by setting up specific goals or sales funnels so you can see which areas are working well and which areas need improvement. WSI Marketing Experts in Essex and trained in the the use of analytics and can help you get the most out of your data.

Too much information?

One of the great things about online marketing in comparison to more traditional methods is that you can measure pretty much anything you like. The key is to make sure that you focus on the information that is most relevant to your business goals.

WSI Marketing Experts can help you to understand what you should be measuring, how to do it, and what to do with the data that you collect.

Find out what the competition is doing

We can measure and compare your online marketing to that of you competitors, find out if you are missing a trick, what is it that helps make the competition successful and are there any weak areas that you can exploit with your online campaign.

Understand your customer

If you understand more about how your customers behave online, you can ensure that your online package meets the criteria that they are looking for, don't bore them with lots of words if they don't stick around to read it, or if they like lots of detail. give it to the..

Make your menu structure suit, which pages do your customers visit the most and make the navigation simple so they can get the information they want quickly and easily.

Contact WSI Marketing Experts to find out how we can help you get the most from your website analytics.

Fast Facts

	Despite current economic conditions video ad spending is expected to rise by 45% in 2009 to reach $850 million. - Source eMarketer, Dec 2008
	Advertisers will continue to use or increase their Search Marketing budgets in 2009. Expected growth for this online advertising tactic is in the double digits at 14.9% in 2009, to a total $12.3 billion. – Source eMarketer, Dec 2008
	Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate. – Source eMarketer, Dec 2008
	In light of the economy US advertisers are moving millions of dollars from traditional media to the Web, to take maximum advantage of its measurability and cost-effectiveness. The same holds true for the UK and other developed nations.– Source eMarketer, Dec 2008
	Online buyers are shifting a greater share of their total purchases from stores to the Web in search of more convenience, broader product selection and cost savings. – Source eMarketer, Dec 2008