Web Analytics and Reporting
What is your traffic doing?
By having analytics on your website you can track what your visitors are doing on your website. Armed with this information, you can understand how your users behave on your site and what you need to do to convert more to customers. For example, if there is a specific page that doesn’t perform particularly you can find out why and change it.
Whether the aim of your website is to sell a product, get subscribers or encourage contact, you can measure whether these aims are being met using analytics software. As this can be a time consuming and complicated process, WSI Marketing Experts can help you set up and monitor your analytics and reporting, so you get the most out of the data.
Too much information?
One of the great things about online marketing in comparison to more traditional methods is that you can measure pretty much anything you like. The key is to make sure that you focus on the information that is most relevant to your business goals.
WSI Marketing Experts can help you to understand what you should be measuring, how to do it, and what to do with the data that you collect.
Find out what the competition is doing
We can measure and compare your online marketing to that of your competitors, find out if you are missing a trick, discover what is it that helps make the competition successful and whether there any weak areas that you can exploit with your own online campaign.
Understand your customer
If you understand more about how your customers behave online, you can ensure that your website effectively delivers what they are looking for and guides them towards the actions you want them to take.
Contact WSI Marketing Experts today to find out how we can help you get the most from your website analytics.