The first thing to remember is that a profile is about an individual person and not a business, if you are looking to market your business using Facebook then you must have a business page. One of the great things about Facebook is the amount of functionality that it has, there are so many applications that you can use to help your business and you cannot use these effectively if you have a profile set up.
Social bookmarking has been around for a while now, but not everyone understands how to make the most of it. Here’s an overview as well as some tips on how to use it effectively for business.
What is social bookmarking?
Most people are used to bookmarking web pages on their browser to refer to later; social bookmarking takes this a step further by allowing you to save these pages to a public website. This means that not only can you access them from any computer, but you can also share them with your friends and connections. It’s a useful way to organise, store and manage your bookmarks and a great way to share yours and find other people’s bookmarks of resources online.
Slideshare is a sharing site for slideshows, a little bit how YouTube is for video. It allows you to share business presentations for both business and entertainment purposes. It is the largest site of it’s kind with somewhere in the region of 30 million visitors each month. Slideshare makes it easy for you to upload your presentation for a knowledge sharing, debates, research, lead generate and also as a way of growing your network of contacts.
In order to get the most benefit out of your social media marketing activities, it’s important to decide what your objectives are. These will depend on what you want to achieve with social media as well as how active you already are and how much of a following you have already built up.
Plaxo is an online social network aimed at businesses, like most social portals it allows you to easily connect with people in your offline world. It has a resemblance to LinkedIn and operates in a similar way. Once you have signed up you can set up a profile which includes employment history, experience and skills, education and any other relevant information. You can import your address books and then request to connect to the list of contacts. Again like many other social networks Plaxo will show you automatically what your connections are saying online.
With the London Marathon coming up on Sunday we all have marathon fever, so it seemed appropriate to learn some lessons from it in regard to social media too this week…
It seems that almost everyone is using social media marketing in their business these days, which is a good thing, but unfortunately there who have jumped on the bandwagon with little or no regard to social media etiquette. I’m afraid this blog post is a bit of a rant in this regard…
The BBC recently wrote an article outlining how social media and TV has become a part of everyday life. What this basically means is that whilst watching TV many people will also be partaking in social networking at the same time. The BBC states that “A recent study from marketing agency Digital Clarity found that 80% of under-25s used a second screen to communicate with friends while watching TV and 72% used Twitter, Facebook or a mobile app to comment on shows.”
In today’s digital world, companies of all sizes and in all industries have a huge opportunity to expand their reach further than ever before using social media.
WSI Marketing Experts are holding Social Media Taster Workshops in order to help businesses understand this opportunity and get an idea of how to make the most of it.
Because of the type of business we’re in, we’ve had a lot people, both clients and other contacts, asking if we offer training on social media. While we do offer 1-1 training for our clients, it seemed like there was a demand for a more general introduction to social media within a group setting.
As a result we’re starting to run a few sessions to meet this need. We’re starting with Social Media Taster Workshops in Bishops Stortford and Chelmsford and, if these prove popular, will expand to more in depth workshops too.