The first thing you need to decide is what your news is, make sure your announcement is relevant to your business and also something that people will find of interest, there’s no point writing a Press Release about business as usual.
Make sure that you include clear call to actions so that readers know what they need to do next, why not include some important points but encourage people to visit your website to find out more. Make sure that it is clear and concise this isn’t the place to write a full blown essay, nor is it the right time to use lots of industry jargon. Keep to the point and write for your audience and not yourself.
Encourage readers to interact with you by including links to your social networking profiles and think about using other media such as images and video to both engage with your audience and link back to your website.
Once you are happy with the finished piece you need to publish it, first off make sure you post it on your own website and then syndicate across your own social networks. Then submit your Press Release to local newspapers and magazines and also via PR distribution websites that can help you increase your potential audience.
Write a blog post about your news and link to your Press Release and again, syndicate this blog post across your social networking sites, this is all about reaching as big an audience as possible to help spread your message as well as helping SEO efforts by creating new content and links to your website.
Follow up on further news as it occurs so that people are kept up to date.
Find out more about how to use press releases and social media in your business