Your prospects are spending more of their time online and so how to you reach them now that traditional methods of advertising are becoming less and less effective. Well WSI Local Adworks is PPC platform that is aimed at local businesses like yours, looking to do exactly that.
There are a number of differences between running say an Adwords campaign and a WSI Local Adworks campaign, the first difference is the reach that Adworks gives. The platform allows us to advertise across all of the different search engines with the same campaign, this allows us to tightly control and monitor your overall PPC efforts to ensure that we can firstly optimise your campaign to get the best click costs, but secondly and most important it allows us to hone the campaign to those variables that are getting you the best conversions.
We are able to track your website goals, so this may be someone filling out a form, submitting and email or even making a phone call. This allows a much clearer analysis of the success of the campaign so that we can see what is and isn’t working and continually amend the campaign accordingly.
We will work with you to come up with a targeted local campaign for you that focuses on your specific customer base, we can then provide you with reporting on not only website activity but phone calls and you can listen in on these calls to see how well you are converting prospects into customers, so it can also act as a great sales monitoring tool as well.
Watch the WSI Local Adworks video to find out more.