Facebook advertising can be a very effective way to target a specific market, you can drill down so much more than any other form of paid advertising and it can work out fairly inexpensive too, simply because you are only targetting those people likely to be interested. For example if you are a retailer selling wedding dresses, then you may want to target women who are engaged that live in a certain geographical area. Or if you are a driving school, again you can target people within a certain age group in the area that you operate.

Facebook allows you to advertise using both images and words, allowing you to engage with your target audience in different ways. Here are some tips to help you get started.

1. Do your research first, find out who your target market really are.

2. Ensure your advert is simple and effective, I would always suggest using a marketing professional to put this together for you, this can be critical in the success of your campaign.

3. Set a realistic budget, Facebook advertising doesn’t have to cost the earth but you need have have enough impressions (number of times the ad displays) to get any real data and so make sure your budget allows this.

4. Make sure you send people to the right place, when people click on your advert they need to be taken through to a page on your website that is relevant to your advert, people won’t stick around.

5. Measure, improve and measure again. Facebook allows you to see the data behind the campaign which can help you tweak your campaign to make sure it is as successful as it can be.

One of the things you need to be aware of is that Facebook has a much lower click through rate than something like Adwords so you need to be prepared that your advert will need to be displayed a lot more to get those all important clicks. You have two different options in terms of the way you run the campaign, you can pay per click or you can pay per impressions, the one you choose will be dependent on your overall aims for the advertising in the first place. Are you looking to increase brand awareness or are you expecting sales leads?

If you have any questions or require any clarifications about how Facebook advertising can help you then please don’t hesitate to get in touch by leaving a comment below or giving us a call on 01279 647003.