Paid Search Marketing (PPC)

Use highly targeted phrases to reach your market, achieve high paid rankings and high ROI. 

Pay Per Click Advertising

Paid search marketing can get you high rankings within the search engines almost instantly, using highly targeted keywords paid search is an effective way of gaining new leads.  The more specific you are the greater the return on investment.  Many companies try PPC themselves but don't have the expertise to research the market, set up and optimise their campaign.

Paid search works by creating an advert to promote your products or services.  You decide how much you are willing to pay for each click.  A click is when someone clicks on the advert you have created and goes through to your website.  You choose which keywords will bring up your advert so that you are only putting your business in front of those people who are searching specifically for your products and services.  Those people that click through to your website will be targeted traffic and so are much more likely to covert into a customer. 

Our consultants are all Google Adwords qualified.  This means that they have been trained and passed an exam set by Google.  This enables them to manage your campaign in such a way that it can be optimised  By optimising your account we can reduce the amount you have to pay for each click and ultimately increase your ROI.

But if Pay Per Click (PPC) is so great, why isn't everyone doing it?

The key to PPC is to find out what your target market are looking for and make sure that your advert appears for these keyphrases.  The more specific your advert the higher the conversion rate.  You do not necessarily want your advert appearing for more general terms as your company is less likely to offer what a specific person is looking for. 

At WSI Essex, we can do all of the necessary research for you, set up and manage your campaign to make sure that you get the best results.  We are highly trained in carrying out PPC campaigns.

How does Pay Per Click (PPC) work?

You only pay when someone clicks on your ad, you can also decide how much you are willing to pay for each click, we can help you determine the best budget for your business.  If no one clicks on your advert, then you don't pay a penny. 

Contact WSI in Essex to find out more about how we can help with your Pay per Click  (PPC)