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Lead Generation

Gone are the days when you reached out to the customer via outbound marketing like tradeshows, customer visits and calls. Though this age old marketing techniques are still in use, the internet technology has simplified it and reduced marketing costs. Increase your conversion rate using internet technology to gain leads.

To start generating leads using internet, you need to hire an agency. Once you hire an agency, the agency develops partnership with several high ranking websites. They advertise and promote your products and services in these websites. When a user finds your ads, she can fill out forms. This way you can gain new contact information. When a customer submits a form, the information is sent to you only after verification. This way you can be sure that you receive queries from customers who intent to buy your products.

Advantages of Lead Generation

By implementing SEO techniques to your lead generation, your business can avail the following advantages:

  • The freedom to decide pricing on a per lead basis
  • Advertise the product or service effectively
  • Select the geographical area that the business is interested in
  • Control the number of leads you wish to generate per month
  • Pay only for the leads you receive

Lead generation is a cost-effective method to bring in new clients to your business. If you are looking for an agency, to help you generate leads, choosing WSI would be a great idea. We deploy best practices in internet marketing to convert online queries into useful leads and then into sales. Along with lead generation we offer, services like email marketing, auto-responders, click-to-call, RSS feeds generation, blogs, and customer loyalty programmes and free trails.

To find out more about our cost effective lead generation programme, visit our service page.

Fast Facts
fast fact

The number of adults who bought or ordered goods or services online in the UK within the last 12 months reached 31 million in 2010. These Internet shoppers represented 62 per cent of all adults. – ONS, Aug 2010

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Over 2/3 of UK consumers ages 14 and older—roughly 26 million people—bought goods, travel or other services online at least once per month in 2010 – eMarketer, Nov 2010

Fact

83% of UK online shoppers use search engines to research a purchase. – eMarketer, Nov 2010

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Researching products and services is the second most popular online activity among Brits with 3 out of 4 UK internet users doing so – eMarketer, Sep 2010

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UK business to business ecommerce was worth £360 billion in 2009 – Boston Consulting Group, Oct 2010

Businesses dominated by inbound marketing have a 62% lower cost per lead than firms that do mostly outbound marketing – eMarketer, Mar 2011