Introduction to Mobile Marketing

Marketing activity has seen a massive shift in focus over the last 10 years or so, starting with the advent of internet marketing we have seen a continually evolving digital world. Starting with the website being the main focus for all online marketing we saw this complimented by offline activity, this then changed to incorporate things like paid advertising, SEO, email marketing and video marketing. More recently we have seen the explosion in social media basically transform the was companies market themselves with sites like Facebook, Youtube, Twitter and LinkedIn taking the world by storm, bloggers becoming celebrities and companies having to listen to consumers in a completely different way. A business can have its whole reputation demolished by giving bad customers service as people can communicate so much more quickly and to a much larger audience than ever before.

So what’s next? The name mobile marketing has been linked to the idea of sending marketing messages to someone’s phone, but this is just a small part of it. There are many different techniques that can be used with mobile devices all of which have the potential to help companies both increase their customer base and engage with existing customers to make sure they stay that way.

So our job in this blog is to help educate you on the importance of mobile marketing and how you as a business can make the most of the opportunity that it brings. Over the coming weeks we will be issuing a number of blog posts dedicated to this subject so please stay turned to find out more and if you want to know how we can specifically help your business then find out more about our mobile marketing starter packages.