If there is something new and exciting going on in your business that you think the media may be interested in then a well written press release is a great way of getting your message out there. But like the offline world there are thousands of press releases written every day and so how do you make sure that yours stands out from the crowd? By using a professional copywriter who understands how to write for the web you will definitely have a head start on the competition. Think about the following when considering the construction of your press release:
Firstly you need to think about the people that would be interested in your news, who are you trying to attract. Your title and first few sentences must make it obvious who the target audience is and it must be written at the correct level for that audience. So for example if you are writing about a new recipe book aimed at school children, you need to make sure you are writing it in a language that is going to be appealing to the care givers of those children.
The next question to ask yourself is how your story going to stand out amongst the thousands of others? Well as well as writing for your audience it needs to be something that will attract a journalist too so that they will want to pick up your news. Is it talking about something completely new? If we go back to the recipe book story, how is this different to all of the other recipe books that are available in the market place.
Don’t just send useless information out there, it won’t get picked up and used and will only damage your reputation for any future press releases that you may wish to write. The piece also needs to be timely, there would be no point writing a piece that relates to the Olympics in London 5 months after the event.
Writing a press release is not necessarily the most simplest or easiest piece of content to write and if you don’t feel confident enough to do this yourself then give us a call on 01279 647003 and we can talk to you about the copywriting services that we offer.