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Facebook for Business

Facebook provides businesses with the opportunity to directly engage with both existing customers and prospects, and with over 500 million active users (50% of whom log on to Facebook in any given day) it seems like a dream come true for marketers.

Facebook for businessCreating a Facebook page is a great way to interact with the public if used properly, but used incorrectly it can create all sorts of problems. WSI can show you how to make the most of your business efforts on Facebook.

Facebook is useful for

  • Building a loyal following and create a buzz about your business in your local area and among other professionals
  • Promoting special offers and highlight upcoming events
  • Using Facebook Polls to get a quick answer about a particular campaign you’d like to implement, or just to find out information and opinions from a specific demographic.

What businesses use Facebook for

  • Branding
  • Customer engagement
  • Driving web traffic
  • Reputation management
  • New customer acquisition
  • Lead generation and qualification
  • Client retention
  • Feedback mechanism

How WSI can help

WSI can assist you in using Facebook as an effective business tool by helping you to create an engaging page, leverage the viral nature of Facebook, draw on your existing network and integrate Facebook with your other social media and make your Page publicly searchable to drive organic search traffic to your Page. We can also show you how to use Facebook Ads for an extra push if appropriate and, most importantly, monitor and analyse the results of all your activities.

Call us today to discuss how we can help your business to make the most of its Facebook efforts.

Fast Facts
fast fact

The number of adults who bought or ordered goods or services online in the UK within the last 12 months reached 31 million in 2010. These Internet shoppers represented 62 per cent of all adults. – ONS, Aug 2010

fact

Over 2/3 of UK consumers ages 14 and older—roughly 26 million people—bought goods, travel or other services online at least once per month in 2010 – eMarketer, Nov 2010

Fact

83% of UK online shoppers use search engines to research a purchase. – eMarketer, Nov 2010

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Researching products and services is the second most popular online activity among Brits with 3 out of 4 UK internet users doing so – eMarketer, Sep 2010

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UK business to business ecommerce was worth £360 billion in 2009 – Boston Consulting Group, Oct 2010

Businesses dominated by inbound marketing have a 62% lower cost per lead than firms that do mostly outbound marketing – eMarketer, Mar 2011