Conversion Architecture™ Platforms

"Whether or not you use Internet marketing tools, your site can be your primary marketing vehicle." 

Customer Communication and interaction.

The whole point of most websites is to make more money.  With this in mind it is important to make sure that your site is up to the job.  When we talk about customer interaction, we mean just that, making the user experience as stress free as possible.  By taking your internet marketing strategy back to it's grass roots and looking at your website first you can achieve fantastic results. 

You need to ensure that your website matches the needs of your prospects, there is every change that your current internet marketing solution could be alienating some of your prospects by not engaging with them successfully.

WSI Marketing in Essex can work with your business to make sure that your website is structured in such a way that visitors to your site perform the actions that you want them to, whether that be to purchase a product in your online shop, pick up the phone and call you or submit an enquiry form.

Think as your website as a sales tool

Ok, so you need to work out who the market are in terms of demographics, their pains and needs and monitor current behaviours on your site.  Use this information to make sure that every page on your site persuades your prospects to take those actions that you want them to take.  Continue to monitor, re-evaluate and amend you website to continue to keep up to date with changes in your market and buyer behaviour.These persuasive elements can be anything from interactive tools, strong calls to action, image galleries, video, in fact whatever it is that hits your prospects buttons.

How Conversion Architecture works

Conversion Architecture™ is about three fundamental things. 

• 40% Audience Targeting - keep in mind you users profiles
  
• 40% Offer - multiple 'persuasive' elements
  
• 20% Creativity - offering a unique and enjoyable experience

Find out more about  internet marketing and conversion architecture.