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The number of adults who bought or ordered goods or services online in the UK within the last 12 months reached 31 million in 2010. These Internet shoppers represented 62 per cent of all adults. – ONS, Aug 2010

Over 2/3 of UK consumers ages 14 and older—roughly 26 million people—bought goods, travel or other services online at least once per month in 2010 – eMarketer, Nov 2010

83% of UK online shoppers use search engines to research a purchase. – eMarketer, Nov 2010

Researching products and services is the second most popular online activity among Brits with 3 out of 4 UK internet users doing so – eMarketer, Sep 2010

UK business to business ecommerce was worth £360 billion in 2009 – Boston Consulting Group, Oct 2010

Businesses dominated by inbound marketing have a 62% lower cost per lead than firms that do mostly outbound marketing – eMarketer, Mar 2011