Most businesses don’t have the time or expertise to manage their websites in-house, nor are they able to gain the search results and traffic levels that will help them achieve success online. So most companies will outsource SEO and the management of their websites to an external agency. One of the problems is that many SEO companies don’t really understand how to do this either.
One of the biggest mistakes we see is over optimisation of a website. You might have spotted them yourself, where pages of content are stuffed full of keywords and don’t actually make any sense when you read them, there are loads of links and if you scroll down to the bottom of a page you will often see loads of text and links that aren’t relevant to the rest of the page.
This kind of practise used to work and work very well, but the way that the Google algorithm works has changed considerably and this just doesn’t have the desired results any more. You see, you type a search term into Google and all it is trying to them do is display a list of websites that it believes are most relevant to your search term. Google wants these sites to be there because they have lots of quality content that will add value and give the searcher what they want. It doesn’t want to display a load of rubbish sites that are stuffed full of keywords but offer little else to the user.
So how do you get the balance right? There is a certain amount of optimisation that needs to take place on a page purely because you need it to be clear both to the search engines and visitors to your website alike, what each individual page is about. This helps the search engines determine which results to serve up but also helps the user quickly decide if the website gives them the information that they were looking for in the first place.
Knowing how to achieve this balance is what sets us apart from our competitors and allows us to maintain long term relationships with our customers. If you want to know more about how our website management and SEO services work then please get in touch.