With the Internet now being considered a mainstream medium and one that has become integrated into the marketing of the vast majoriy of companies we have seen a steady increase in spend in this area. What is noteworthy is the increased share that digital media has over that of it’s more traditional forms of marketing, these areas such as TV and newspaper advertising and continuing to decrease in popularity and spend.

More companies are also investing in mobile marketing, with more and more of us using mobile devices to access the internet it’s not suprising that this is an area of marketing growth. Research has shown that people dont’ mind digital advertising as long at it is relevant and helpful. So if you are on a blog site all about running for example, seeing digital ad’s for running shoes would be seen as acceptable by the readers of that blog.

What many businesses need to remember though is that simply tranferring their marketing from offline to online isn’t quite as straightforward as they might hope. Most traditional methods of advertising are what we call ‘push’ methods, where we push our products and services into peoples paths in the hope that they might be interested in what we have to sell. Online we need to consider how buyer behaviour differs, how decisions are made and also how to get found using SEO methods.

What we have been seeing is a much more integrated approach to campaigns by combining offline marketing with an online campaign to try and leverage a wider audience. Many TV ad’s will have the company’s Facebook page address displayed or will say “search *******” to encourage you to look for and find their website.

Remarketing is also an area that has grown over the last few years, we now have the ability to ‘follow’ potential customers from website to website, sometimes without them even really noticing it. This is a way of trying to keep that person engaged with your company in the hope that they will come back and make a purchase, or pick up the phone or whatever else it is you want them to do.

Who knows what we will see change over the next year, things are moving increasingly quickly and with social media almost dictating the future of digital marketing we will just have to wait and see what the masses have in store for us.

Content is the key to online marketing success. We have been working with our Essex based clients for years, educating them on the right way to write their content and here are my top tips:

1. Write for the reader and not yourself

2. Quality is THE most important thing

3. Make sure your content isn’t ‘thin’ meaning you have enough on each page (more that 200 words usually)

4. Make one page about one subject, don’t try to cover too much in one go

5. Use images and video to bring your words to life

6. Don’t keyword stuff, write naturally

7. Link from within your content to related subjects that your reader will be interested in

8. Update and add content to your website on a regular basis

9. Check your spelling and grammar

10. Don’t pay pennies for shoddy content, quality will always win over quantity

So if you forget about search engines and concentrate on writing content for your users ie. prospects and customers then you will automatically help Google to understand what your website is about and rank you for the relevant keyphrases.

The biggest mistake a lot of people make is they write loads of great stuff when their website is being constructed, then as soon as it’s done they take a deep breath and walk away from it. You need to view your website as organic, changing and updating as your business does. If your business stayed still then you probably wouldn’t be around for long, think of your website in the same way.

If you need any help with your content please do get in touch

Re-marketing is kind of like following your potential customers around the Internet. So for example if someone has visited your website and then leaves, you can follow them around as they browse and search as normal. There are a few reasons why this can be a valuable Internet marketing strategy. Firstly, it allows you to get in front of someone consistently in the hope or re-engaging them, this is different to standard banner advertising because you already no they have an interest in your product or service. They visited your website after all, right.

Whilst re-marketing can work for all kinds of businesses it can work exceptionally well for e-commerce customers, maybe because it’s easier to see the results or maybe because if you re-market to someone that has items in a shopping cart but then leaves. You know they were showing buying signals in the first place and so you are more likely to have success in encouraging them to buy later on.

It can also be a useful way of keeping in touch with existing customers and helping them to come back to your website to buy more. It’s easy to forget a brand once you’ve placed an order, but by keeping in contact even if that person doesn’t consciously notice your adverts then you have a far greater chance of them returning.

It’s like when we watch TV, so much of what goes on doesn’t enter our conscious thoughts but we take in far more than we think. So when you decide you want to buy a certain product or service you draw a certain comfort from dealing with a brand that you are aware of, even if you don’t think you are.

Hopefully that makes sense, in this short space it’s difficult to go into this subject in any great detail as it really is a big subject. But I can say that Re-marketing opens up a very good opportunity for businesses out there and it’s definitely something worth looking at in the future.

If you have any questions about re-marketing specifically then please leave your comments below. We will do our very best to answer as many of them as we can.

Search engine optimisation and online marketing are the best way to promote your business online. If you are looking for a tool that can monitor and evaluate the effectiveness of your online marketing strategies, web analytics would be a great option.

What is web analytics?

Web analytics is the process of analysing the behaviour of visitors to a site. By using analytics, businesses can track what their visitors are doing on the site. This means the use of analytics enables businesses to retain or attract new customers/ visitors to their sites.

How does web analytics help your business?

By incorporating this SEO tool into your online marketing and optimisation strategies, your business can gain the following advantages:

• Web analytics measures visitor traffic to the site
• This technique shows which page the visitor landed on
• This tool helps understand how a visitor navigated through your site
• Analytics can be used to analyse website traffic history (visitors by month, which links were clicked, etc)

Benefits of hiring a web analytics service provider

A web analytics service provider can help monitor your visitors or users and support your SEO efforts.

With the help of a professional team, you can identify effective keywords that can improve your site’s search engine rankings. Based on the analytics report, you can make changes to your keywords, content and even SEO techniques.

Analytics reports can also help you identify the technical snags and process errors that need to be rectified to keep your website functional. By making your website more user friendly, you hold a chance to convert more visitors into customers.

This technique can also help you make your website compatible with different browsers. This enables more customers access your site and become aware of your products and services.

If you are looking for a web analytics service provider who can enhance your search marketing efforts, let’s take care of the analytics part. Along with web analytics, At WSI, we offer a comprehensive search engine optimisation and online advertising package.

To find out more about our web analytics and other search engine optimisation programmes, contact us today.

Gone are the days when you reached out to the customer via outbound marketing like tradeshows, customer visits and calls. Though this age old marketing techniques are still in use, the internet technology has simplified it and reduced marketing costs. Increase your conversion rate using internet technology to gain leads.

To start generating leads using internet, you need to hire an agency. Once you hire an agency, the agency develops partnership with several high ranking websites. They advertise and promote your products and services in these websites. When a user finds your ads, she can fill out forms. This way you can gain new contact information. When a customer submits a form, the information is sent to you only after verification. This way you can be sure that you receive queries from customers who intent to buy your products.

Advantages of Lead Generation

By implementing SEO techniques to your lead generation, your business can avail the following advantages:

• The freedom to decide pricing on a per lead basis
• Advertise the product or service effectively
• Select the geographical area that the business is interested in
• Control the number of leads you wish to generate per month
• Pay only for the leads you receive

Lead generation is a cost-effective method to bring in new clients to your business. If you are looking for an agency, to help you generate leads, choosing WSI would be a great idea. We deploy best practices in internet marketing to convert online queries into useful leads and then into sales. Along with lead generation we offer, services like email marketing, auto-responders, click-to-call, RSS feeds generation, blogs, and customer loyalty programmes and free trails.

To find out more about our cost effective lead generation programme, visit our service page.

Why do you need to integrate internet marketing with other marketing efforts for your Essex business? Here are a few of the benefits:

• Measureable results
• The ability to target a specific demographic audience
• The ability to change your campaign patterns
• Improved sales
• Higher conversion rates
• Improved online visibility
• A range of innovative internet marketing methods to choose from

In addition to the above mentioned benefits, internet marketing is cost effective for Essex businesses when compared to traditional marketing methods. You don’t have to have a fixed amount to run an online campaign. From £ 10 to £ 100, you can keep aside any amount you are comfortable spending.

WSI Internet Marketing Essex

If you want to take advantage of internet marketing for your business in Essex, WSI are here to help. We have developed a holistic approach towards online marketing and we urge our customers to try a combination of the following online marketing methods for best results:

• Conversion Architecture
• Paid Search Marketing
• Organic Search Marketing
• Targeted Lead Marketing
• Web Analytics

By using a combination of techniques for internet marketing, Essex businesses can see a significant difference in conversion rates and sales. To make WSI your internet marketing partner, contact us today.

Are you looking for an Essex internet marketing company? If so, you need to make sure that they will get you the following:

• Increased traffic
• Round the clock promotion
• Higher search engine visibility
• Higher return on investment

A professional internet marketing company in Essex can offer your business higher search engine visibility by implementing effective online marketing strategies. They also make sure that you get round the clock support and promotions online.

Another benefit you are going to get is higher search engine visibility. When you partner with an internet marketing company in Essex that follows rigorous web marketing strategies, you are sure to get better positioning in major search engines. When you have better search rankings your website can attract more potential customers. With the support of an easy to use navigational structure and quality content, they will help you convince your visitors to choose your products and services over those of your competitors. This means with higher search engine visibility you are likely to have increased conversion rates.

Planning out and employing better web marketing strategies, an internet marketing company in Essex will be able to give your business the competitive edge you always dreamed of.

What WSI can offer you?

If you are on the hunt for a reliable Essex marketing company, WSI are here to help. We offer you comprehensive online advertising solutions that position your brand as an expert in the field. When you choose our online advertising service you get the following benefits:

• Measureable results
• The ability to target a specific demographic audience
• The ability to change your campaign patterns
• A range of innovative internet marketing methods to choose from

Some services offered by our Essex marketing company

Pay per click: Our pay per clicks campaign is the best way to attract the right traffic to your website.

Social media marketing: With innovative social media promotional strategies, we help our customers reach out to a large number of prospects.

Find out more about the services offered by our Essex marketing company.

Content is really important on a website, it’s what people read, look at and absorb when they come to your site. The sheer importance of good quality regularly updated content is one of the reasons that the subject features so heavily on our blog. A couple of years back before the infamous Google Panda updates started the quality of that content wasn’t too important from an SEO point of view.

Many sites had pages hidden away that were full of keywords they wanted to rank for. These pages were written specifically for search engines. What you would do next is write a similar piece of content, distribute this to various articles sites like Ezine and link back to the relevant page on your website. It worked and it worked well. But it doesn’t anymore and this is where you have to be really careful about how you outsource your content writing if at all.

You see there are countless ‘cheap’ sites where you can buy pages of content for a few pounds, the quality is often questionable, I mean who is really going to write something worth reading for a couple of quid? Not many people and if you can find good quality content at this kind of price then good luck to you.

One of the things we stress nowadays is that you need to be writing for your customers and potential customers and if you don’t think it’s good enough for them to be reading, then you shouldn’t be adding it to your website. It’s a waste of time and you would be far better writing one page of value add content than four pages that no one actually wants to read. Harsh reality I’m afraid but there are no quick fixes these days, SEO with regards to your website itself (or what we would term on-page) is really about providing your audience with a good quality website that works, is easy to navigate, which is built int he right technology with well written and well optimised pages. That’s it, so if possible outsource your content writing to a Company that is willing to get to grips with and understand your business, so that they are able to write on your behalf the kind of content you can be proud to publish on your website.

It has been around for a while but how many people know about the Google Hotel Finder? Most people turn to the Internet when looking for accommodation when travelling, whether it’s for business or pleasure there are a huge number of hotel booking sites to choose from. Websites like Booking.com have long been used to help travellers trawls through the mass of choices and help to simplify their search.

Well now Google are in on the act with their version, if you have searched within Google over the recent past you may have noticed it:

If you use the search facility you will see that you are presented with a list of results, the first couple are complete sponsored results. Similar to what you get if you use any search term in the main search engine. Below that are a list of hotels that match your criteria, you can filter this by star rating, price range, user rating or by searching for specific amenities that you may require such as a hotel swimming pool or WiFi availability.

Other than than you can sort the results but from the tests we have done so far the ‘automatic’ list that Google brings up is a bit of a mystery. When we searched for Stansted Hotels we got a wide range of hotels, some as far up as Cambridge and into North London. There also seemed to be no real reason for the results appearing as they do so I wonder if this is related to the way the hotels would come up in the normal Places search results? As yet i’m not 100% sure and I can’t find anything from Google clarifying this.

As a hotel what you can do is ensure that you have a Places account in the first place, just set up a business account for your hotel, you can find out more about how to do this by clicking this link make sure that your account is kept up to date with images and information and do encourage your guests to leave their own reviews.

As it stands I cannot see that this will replace booking type sites at the moment as it does have a number of downfalls, but if Google continue to develop the idea further then who knows.