If you log into Facebook you will no doubt be aware of the fact that many businesses have what’s called a business page. The aim of these pages is to enable these companies to engage with people, let them know whats going on in that company and hopefully drive people to their website.
Once you set up a page for your business the most difficult thing is to get people to ‘like’ it in the first place. If someone see’s that there are only a handful of people following you then they are much less likely to ‘like’ it themselves. But if you have hundreds already then that gives someone confidence that you are worth liking. We instinctively want to join in with the crowd and get that sense of belonging but how do you get to that point with your Facebook page?
- The first place to start is with your Facebook friends, you can suggest to them that they like your page or even message them with a link attached so that they can follow the link, like the page and support their friend.
- Then utilise your wider network, send an email out, ask your contacts on other social networking sites.
- Make sure you include a link to your Facebook business page on your website
- Include a link to your Facebook page in your email signature and any marketing literature
Once you have people liking your page you need to keep them there. You need to be adding some value otherwise people will either unlike you or simply hide your posts in their newsfeed. Think about the things that are important to your audience. If you are a retailer, then by all means tell people about your products but don’t constantly bombard them. Include links to your website content to encourage people to click through. Use images, people are far more likely to engage with images than words.
Consistency is key here too, posting 50 times a day is too much on Facebook, once or twice is fine and for some businesses just a couple of times a week is adequate it really depends on your business as to how often to post. But once, you’ve decided you need to make sure that you are consistent. Don’t post 10 times one week then do nothing for months. You are much better starting out committing to once a week and slowly build it up from there.
And remember, have fun with it too!!