Matt Cutts from Google has announced that there will be a big update to the search algorithm called Penguin 2.0, one of the biggest changes is a more sophisticated way of identifying spammy links. He said himself that by the end of the summer we should certainly see a decline in the number of websites ranking well due to spammy linking strategies.
Spammy linking applies to low quality inbound links that come from poor quality websites, in recent past this has been all you needed to do to get results for your website, the advent of Google Zoo has changed this but there are still some clever people out there ‘bucking’ the system by relying on these kinds of spammy link building strategies Well Google hope to change all this by making it more difficult for black/grey SEO strategies to be used effectively.
Should you worry about your website?
Well, hopefully not. If you have been focusing on giving visitors to your website high quality content then you shouldn’t need to worry. If you have been involved in these questionable link building schemes then you may be feeling slightly nervous now. BUT there is a way out if you do get stung (getting stung by a penguin – hmmmmmm?).
We should expect to start seeing the impact of Penguin 2.0 in the coming weeks so no doubt there will be more information and more discussion about it’s full impact. In the meantime, if you would like to see Matt Cutts announcement in full, then take a look…..