What Social Media Marketing is in Modern Business
It is no secret that businesses need to start getting involved in social media marketing. If you are not clear as to what social media marketing is, then we will fill you in on a few things.
Social networking is something that has been around for some time. For instance, the MySpace craze started many years ago, followed by Facebook and Twitter amongst others.
- These are websites that permit users to create a profile that is essentially their face to the world.
- People can comment on these pages, and the comments can either be visible to everyone or just the profile owner.
- Other social sites have incorporated games, some of which are more advanced than others.
- This has opened up opportunities for businesses to engage in social media marketing.
How to get involved in Social Media Marketing
One of the ways your business can become involved in social media marketing is by joining these social media websites and engaging with others. There
are a few ways that you can get into the social media scene. With that in mind, let’s talk a bit about the few methods that you can use.
Viral Marketing – This type of marketing has been around for generations, but it has become much more effective with the introduction of cyberspace. The viral marketing process involves creating something that people will love and share with everyone they know. You can use trial and error or you could do some marketing research, but it’s often down to a bit of luck. It could be a song, it could be a video, or it could be a free game. The idea is to make something that draws people in and makes them want to find out more about your business.
Let the People do the Talking – Letting your customers spread the word about your product on their own is one of the better ways to go about it. You can provide a platform for discussion to take place, or you can just get involved by answering questions or concerns that people have. If someone likes your product they will probably be more than willing to talk about it with their friends, which means that they are more likely to trust you. The friends that you add, and the friends that they add will become a network that you can engage with on an ongoing basis.
What not to do in Social Media Marketing
When you engage in social media marketing, make sure that you don’t harass people. You will have the ability to talk to hundreds or even thousands of people, but you need to make sure you let them make their own decisions. Social media marketing is not like traditional advertising; rather than pushing your products on people, you are pulling people towards you by offering them something of value, whether that be information, expertise or assistance.
Social media is about relationships and about engaging with the online community you become a part of. It is not about blowing your own trumpet and promoting your products at every available opportunity.
This form of marketing can be very rewarding and is a fantastic way to engage with your current and potential customers or clients. Just make sure you do it right and appeal to what people want. Social media marketing requires a long term commitment and it can take a while to get going, but when you get it right your business will benefit hugely from it.
Find out more about what Social Media Marketing is on our blog.