How to Choose a Hertfordshire Web Designer

If you want to build a web presence for your business in Hertfordshire, you need to choose the right web designer for the job. Web designers are ten a penny these days, but you need to find one that will help you achieve the online success you’re after.

Any business that doesn’t have a web presence today is falling behind. It doesn’t matter what industry you are in or where you operate from, if you do not have some sort of website your competitors will likely have an advantage over you. Yet, getting online is just the first step. Anyone can set up a website , but if you want to be successful you have to make sure that site is well designed, easy to navigate, and well optimised for search engine traffic.

It is the search engine optimisation (SEO) and traffic that is usually the biggest problem. Suddenly you realise that your website is doing nothing for your business because no one can find it, and those that do stumble upon it aren’t impressed! You need a professional to design a site that delivers the online exposure you want.

Here are some things you should take into consideration when choosing a Hertfordshire web designer:

What experience does the web designer have?

• You need to find out what sort of experience the web designer has.
• Is their focus purely on development and design or do they also have experience in creating search engine friendly websites?
• Have they worked with other Hertfordshire businesses to help them get local traffic?

Does the web designer have knowledge of SEO?

There are many web designers out there who will give you a nicely designed website that is pleasing to the eye. The problem is that you put it up and are so proud of it, but no one comes to see it. You don’t get the traffic you expected because you are missing something…search engine optimisation!

It doesn’t matter what other forms of advertising you will be using, you have to optimise your site to get attention from the big search engines like Google. Everyday billions of searches are placed through these search engines and billions of clicks go from those search engine results pages to websites. If you want your site to be clicked for greater exposure, you have to optimise your site.

Simply put: without proper SEO your beautiful, well designed website will never be seen by paying customers!

It is possible to get a web designer to create a website for you and then hire SEO specialists to market it for you, but using a web designer with SEO knowledge will ensure that your website is built to be search engine friendly in the first place. Before contracting with any Hertfordshire web designer ask about SEO. Make sure they have expert level knowledge of optimisation because this is one area of the internet that is rather complex. Mistakes with SEO could cost you credibility with the search engines and you could end up having to get your website redesigned entirely, and paying twice.

Look at samples of Hertfordshire web designers’ work

Finally, don’t be shy to ask for samples of a web designer’s work. They should be able to give you samples of live and successful websites that they have designed and optimised.

To get the most out of your website, make sure that you use these tips to choose a Hertfordshire web designer that understands what is involved in online success.

Find out more about WSI’s Essex and Hertfordshire web designer and internet marketing services.