Internet Marketing Essex

A website designer traditionally was someone that can up with a nice looking website that fitted in with your corporate branding.  Usually with a design background and often a design agency that has spread it’s wings to leverage the advent of digital media.  The only problem with this is that they often do not understand internet marketing and if you do not know how to market businesses online then you will ultimately end up with a pretty website that does nothing for your business.

You have to go back to basics and think about your ultimate aim for your website, is it lead generation, do you want someone to buy a product online, do you want to provide information to existing clients?  Once you understand your overall strategy you can start to understand why your website needs to be designed to convert your visitors rather than just look nice.  By conversion I mean make them do the things that you want them to do when they visit your website.

Once you have a website that delivers, next you need to make sure that you get as many visitors to your site as you can.  A website designer is not necessarily going to have the skills or experience to help you in this area.  You need to work with someone that understands how search engines work and can work towards getting your website high rankings for those things that your target market are looking for.  Whether this be through organic rankings or through PPC is something you can work out with an internet marketing consultant as every market is different.

You also need to embark into the world of social media, whether you want to or not, it’s no longer something you can ignore.  Social media is a large and complex subjects and one which I am not going to detail here, but the aim of it is to enhance your SEO program, increase brand awareness, build relationships and gain referrals.  Ultimately you want to be seen as the expert in your field so that when someone visits your website, they already have trust in what you do.

So if you still think you need a website designer rather than and internet marketing consultant, then good luck to you.  You will get exactly what you paid for and end up with a lovely looking site that’s about as useful as a fly (I mean, what are flies for anyway? Does anyone know?)