Internet Marketing Essex

Internet Marketing is a combination of all of your marketing efforts using the online world.  The advent of the internet has changed the way that businesses market themselves, no longer do we need to rely on interruption or push based marketing.  Now, strangely enough people are actively looking for you at a point in time when they are in the buying process.  Because of this being visible in search engines for the right key phrases is essential.  If you are a vet in Gloucester for example, then you want to make sure that when someone types in 'vet in Gloucester' into a search engine that your business appears in the first handful of listings.  

What you also need to ensure however is that when those people searching then click onto your listing and take a look at your website that you have a solution that converts.  By that I mean a site constructed in such a way that when someone gets to a page they take the action that you want them to take, whether that be a phone call, make an online purchase, send an email etc...  If your website doesn't do that, then spending budget on search marketing is not going to help you get customers.

If you have a site that works well and have just embarked on a search marketing campaign you may want to do a combination of things.  Start with SEO and paid search to drive traffic to your website, what we often find works well it’s to start off with a higher budget in paid search and then as your SEO efforts start to work, you can reduce your PPC budget accordingly, or you may want to keep it the same to see even more sales!

Combine the more traditional search marketing techniques with social media and content marketing, make sure you have a blog as it's the easiest way to engage with your audience and also keep your website up to date with information and as a bonus you will be adding additional content.  We all know how much search engines love new content!  Use articles, social blogging and social networks to get your business in front of a as large an audience as possible, this way you will help to become known as the expert in your field, drive traffic to your website and hopefully also gain some referrals too.

Once you have your clients, you need to keep in touch with them.  What better way than email marketing, I’m talking about permission based emails here and not spam - we HATE spam!!  Keep your clients informed on what is happening in your business, how you can benefit them, up sell your products and services and again drive traffic to your website.

Lastly, measure, measure, measure, the boring bit for some of you but understanding the results of your marketing efforts will help you make better decisions about how to move it forwards.  If you are making no profit from PPC and you are performing well organically, don't waste your money.  But how can you tell unless you analyse what is happening.  How can you improve if you don't understand how people engage with your business online?  

This, my friends is an incredibly brief overview of what an internet marketing campaign should look like, deep breath and relax.  Please, please, please email through any questions.