Internet Marketing Essex

When it comes to writing articles, blog posts or any type of content that involves sitting down and putting pen to paper for more than a few minutes, it’s easy to put it off and leave it for ‘later’. We make all sorts of excuses why we can’t do it now, and it ends up never getting done. Here are the top three excuses we tend to make, and the reasons why they aren’t valid:

1.    I don’t have time to write

Time is always the number one excuse made for not doing something, but quite often we overestimate how much time we actually need to write an article or blog post. Provided you don’t need to do too much research you can probably allocate roughly 30 minutes to write 300 words, which isn’t excessive. Most of us waste that amount of time just making coffees!

Even if you find it takes you double this long, just schedule an hour into your day and get on with it. Allocating a specific time and day on your calendar will help you to stop procrastinating and you can feel wonderfully smug when it’s done.

2.    I don’t know what to write about

It can be difficult coming up with new and interesting topics to write about over and over again, but there are ways to make it easier. Rather than trying to come up with a new topic each time you write, why not set aside an hour one day just to brainstorm topics? Experiment with different ways to search and browse the internet, like StumbleUpon or Google’s Wonder wheel, to generate ideas. If you’re worried about wasting too much time, set a timer to buzz when your hour is up and see how many ideas you can come up with in that time.

I keep a list in Word with a variety of possible topics, so when I sit down to write I can just pick one and start writing. Some of these are from brainstorming sessions, and others are just new ideas that came to me when I was out and about or surfing the internet.

3.   I've got more important things to do

All the other excuses we make are probably based on this one. If you’re not convinced that writing regular blog posts, articles or website content is important, then it’s unlikely you’ll ever make it a priority. Perhaps write yourself a list to stick on your pin board to remind you why you need to do this. If you don’t know why, then perhaps you need to find out more about it. Once you realise the benefits of content marketing and blogging, there should be no stopping you!