You know you need to get an article written this week as well as a blog post, not to mention remembering to update your Facebook page and do some tweeting, but just thinking about getting it all done (again) makes you want to run away screaming. Before you do that, try some of these tips for being more efficient in your content and social media marketing.
Firstly, keep a list of potential article and blog ideas handy. Whenever a topic occurs to you, or you receive an interesting email or link worth discussing, make a note of it. That way, when you sit down to write you can just pick up one of the ideas and get going right away, rather than wasting half of your time trying to think of something to write about.
I’d also recommend writing several blog posts or articles in a row. Getting started writing is often the hardest part, but once you’re on a roll it’s easier to keep going. Don’t just publish them all at once though. If your software permits you can add the articles or blogs all at once, but schedule them to go out at regular intervals; otherwise just keep them typed up ready to add when they’re due.
You can apply the same principles to your social media updates. Provided the subjects aren’t time sensitive you can keep a list of ideas and links to share when you have time. Also make use of services like ping.fm that allow you to send the same update to several different places, so for example you can post to Facebook, Twitter and LinkedIn simultaneously.
Doing things in ‘chunks’ does make you a lot more efficient. If you schedule separate time for research, time for writing and time for actually adding the content, you’ll find you spend a lot less time on it than if you start from scratch for each post.
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