If you take the time to write a good article, there are plenty of things you can do with it to get the most out of your effort. Here are just some suggestions:
Add it to your website – if you have a section for articles you can add it there, otherwise you can add it as a content page anywhere on the website that makes sense.
Post it on your blog – you can either add it as a blog post or, if you have already added it elsewhere on your website, you can add a short introduction and link to it from your blog.
Get it published – your articles can be submitted to article directories and ezines where others can access them for publishing elsewhere (with a link back to your website of course). Bear in mind that you probably don’t want to publish exactly the same article on your website as you submit to article directories – if you’ve already added it to your website, rewrite it to make it a little different before allowing others to publish it.
Add it to your newsletter – whether you send out a printed or email newsletter, it’s a great idea to include an informative article in it, to encourage recipients to open and read it.
Use social media to promote it – post a link back to the article on your website or blog from Twitter, Facebook, LinkedIn and whatever other social media you engage in. Add it to your RSS feed too.
Finally, once you’ve written a good number of articles you can put them together and publish them as an ebook, which you can offer as a free gift to newsletter subscribers, etc.
By making your article accessible from a number of different places, you can ensure that it gets read by as many people as possible, which after all is exactly what you wrote it for.
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