Website Development

"Whether or not you use Internet marketing tools, your site can be your primary marketing vehicle." 

Website Development Essex

Although we are based in Essex, we have developed websites for businesses all over the UK.  The whole point of most websites is to make more money.  With this in mind it is important to make sure that your site is up to the job.  When we talk about customer interaction, we mean just that, making the user experience as stress free as possible.  By taking your internet marketing strategy back to it's grass roots and looking at your website first you can achieve fantastic results.

• You need to ensure that your website matches the needs of your prospects by
• researching the market before you start development
• find out what the competition are doing online
• make sure your website has strong call to actions
• make sure you develop easy navigation
• ensure that you new website enhances the user experience

WSI Marketing in Essex can work with your business to make sure that your website development project delivers both your needs and that of your prospects.  We will make sure your website is structured in such a way that visitors to your site perform the actions that you want them to, whether that be to purchase a product in your online shop, pick up the phone and call you or submit an enquiry form.

Think as your website as a sales tool

Ok, so you need to work out who the market are in terms of demographics, their pains and needs and monitor current behaviours on your site.  Use this information to make sure that every page on your website persuades your prospects to take those actions that you want them to take.  Continue to monitor, re-evaluate and amend you website to continue to keep up to date with changes in your market and buyer behaviour.These persuasive elements can be anything from interactive tools, strong calls to action, image galleries, video, in fact whatever it is that hits your prospects buttons.  It's not about developing a new website, then leaving it to sit there, it's an ongoing process that needs constant work to ensure you stay ahead of the competition.

How Conversion Architecture helps turn your website into a lead generation tool

Conversion Architecture™ is about three fundamental things. 

• 40% Audience Targeting - keep in mind you users profiles
  
• 40% Offer - multiple 'persuasive' elements
  
• 20% Creativity - offering a unique and enjoyable experience

So whatever action it is that you want visitors to your website to make, we can help ensure that the action is taken.  People read websites in a certain way, differently to reading a book or watching TV.  We understand how this whole process works and so can ensure that the layout of your webpages makes sure that the call to actions and important information is easy for people to find.

contact us to find out more about website development